|
FOR
IMMEDIATE RELEASE
November 10, 2003
Press Contact:
Christine Moss, Mossworld Enterprises, Inc.
248-828-7460
cmoss@mossworld.com
THE SNACK-TRAP™ WINS iPARENTING
MEDIA AWARD
Troy,
Michigan: Mossworld
Enterprises, Inc. of Troy, Michigan has been awarded the prestigious
iParenting Media award for their revolutionary children’s
snack-cup. The Snack-Trap™
allows infants and toddlers to feed themselves finger snacks without
the normal mess and spills usually left for parents, grandparents,
and caregivers to clean up. The compact, handled cup is ideal for
use at home, in the car, at the restaurant, in Church, or on the
go. Parent reviews and additional information can be accessed at
www.snacktrap.com.
The iParenting
Media Award is given on the basis of product performance,
characteristics, and usability. The iParenting Media Award
recognizes The Snack-Trap™ as one of the best products in the
industry.
“My
goal when I invented The Snack-Trap™ was to create an innovative
product that addressed a basic everyday challenge facing parents.
Infants and toddlers don’t eat, they snack, and when they snack they
spill and make a mess,” states Christine Moss, President of
Mossworld Enterprises, Inc. “The enthusiastic support of parents
combined with this award is very
gratifying and exciting. iParenting Media Awards set the bar of
excellence in children’s products, and we are thrilled to be
included in the select group of exceptional products,” she adds.
According to
iParenting Media CEO Alvin All, “We put products through an intense
review process where three independent and objective sources (a
parent, a child care facility, and a product expert) use, test, and
evaluate the product on a number of characteristics. If it receives
good ratings from the evaluators, the product then goes through
another evaluation process by the iParenting Media Award executive
committee. Only after receiving positive evaluations from all
groups is an award granted. Any “product that wins the award has
been through the ringer,” he adds.
The Snack-Trap™
has a unique patent-pending top which allows infants and toddlers to
get their hand in to retrieve snacks and then closes when their hand
is withdrawn. The base cup features a tip-resistant design, and
along with the unique lid, is durable to withstand drops and
repeated daily use. Ms. Moss developed the product after
encountering challenges keeping up with the spilled cheerios,
goldfish crackers, and other snack foods her two young daughters
left behind in their “wake.”
Established in
1996, iParenting Media is the premier media company focused on
parents. The company employs several media channels to reach its
target market of parents, parents-to-be and women.
iParenting.com (www.iparenting.com)
is an award-winning network of 40+ Web sites devoted to the entire
family lifecycle – from preconception through the teenage years.
Accompanying the English Web sites are 11 Spanish parenting Web
sites at
iParentingEspañol.com. Additionally, the company
produces content for national newsstand magazines such as:
Pregnancy
magazine,
Baby Years
magazine,
Women’s
Health & Fitness magazine,
European
Homes & Garden magazine. The company has been reviewing
products on an independent basis for 7 years. This year is the
first year they added an Awards program to their protocol. In this
inaugural review, more than 1,600 products were reviewed with only
the best receiving a award.
Mossworld
Enterprises, Inc. is a certified Women’s Business Enterprise (WBE)
founded by Moss to manufacture and market The Snack-Trap™. Launched
this past summer, The Snack-Trap™ quickly gained the attention of
parents everywhere after being featured on an episode of the Dr.
Phil Show. Headquartered in Troy, Michigan, they can be reached at
248-828-7460 or through their website as
www.mossworld.com.
The Snack-Trap™
is available on-line via
www.snacktrap.com,
www.onestepahead.com.
The product is carried at retail stores throughout the United States
and Canada including Zany Brainy and The Right Start stores,
Jewell-Osco food stores, and select children’s boutiques. See
www.snacktrap.com
for specific store locations.
###
|
